Enchantée :)
Art Director and Creator of Unique Identities
I’m Léna, a French art director in graphic design, passionate about turning ideas into impactful visuals. Through a creative and strategic approach, I bring innovative concepts to life that captivate and inspire.
→ Branding → Editorial Design
→ Packaging → Motion Design
→ Set Design → Motion Design
→ Digital & Print Communication
Behind
the Studio
After a rich and diverse journey in design and communication agencies, I ventured into freelancing to help brands create their identity and develop their visual strategy.
With a range of experiences from retail design to packaging, and digital communication in between, I bring a unique and versatile perspective to every project. Attentive to the evolving demands of future consumers, I’m excited to contribute to creating a better, more tolerant world that aligns with the environment. 🌱
My approach? Understanding your universe, capturing the essence of your brand, and crafting authentic and impactful visuals that resonate with your audience.
I believe in the power of a well-thought-out brand identity and the importance of visual storytelling that stands out.
A Glimpse into My Career
Passionate about creating impactful visual concepts, I am an Art Director with several years of experience in branding and corporate communication.
Master’s Degree in Corporate Art Direction
This 5-year program at ECV Nantes equipped me with the fundamentals of visual creation, branding, and communication. I developed a strategic sense of brand imagery, learning to design impactful visual identities tailored to each company’s values and objectives.
Short-term Contracts
2017-2020
During this period, I worked in agencies and expanded my expertise in various fields:
- Event Design: Creating flyers, magazines, and various print materials.
- Digital Advertising: Collaborating with Service Plan Belgium on TV commercials and social media content.
- Packaging: Gained experience in the food and cosmetics sectors with brands such as L’Oréal, Grany, and Purina One at Lonsdale Paris.
Graphic Designer at Alltricks
2021-2022
I contributed to the creation of communication materials for digital, print, and television during the Tour de France. I helped develop a dynamic visual identity for sports enthusiasts, creating impactful visuals for promotional campaigns, newsletters, and more—all in alignment with the brand’s universe. I managed communication for over 200 partner brands, including Nike, Lafuma, and Adidas.
Art Director at MV Design
2022-2023
I created and executed graphic designs for architectural projects across various sectors: retail, commerce, hospitality, office spaces, and more.
I contributed to the development of visual concepts that combined brand identity with customer experience, working on projects for restaurants at the Eiffel Tower, stores, CAC40 offices, and shopping centers.